# Grova

> Grova is a focused digital agency (an adviserlab. brand, based in Teknopark Istanbul) that runs performance marketing (Meta, Google, LinkedIn Ads), SEO + GEO (visibility in AI answer engines) and website development under one roof, with measurable results. Turkish: "Büyümenin yeni gücü". Languages: Türkçe, English, Deutsch, Français, Русский.

Grova works with growth-stage brands in Turkey, the UK and Europe. There are no fixed packages: every brand gets a custom proposal based on goals, scope and budget. Reporting is built around ROAS, CPA, conversions and rankings, not spend.

## Core pages
- [Home (Turkish)](https://wearegrova.com/): Services, process, why Grova, FAQ
- [Home (English)](https://wearegrova.com/en/): Same content in English
- [References](https://wearegrova.com/referanslar/): Brands Grova grows with
- [Case study: Istanbul Kent University](https://wearegrova.com/basari-hikayeleri/kent-universitesi/): Media planning case study
- [Contact](https://wearegrova.com/iletisim/): Contact form (request a free analysis)
- [Teknopark Istanbul](https://wearegrova.com/teknopark/): Head office and ecosystem

## Free tools
- [Ad budget calculator](https://wearegrova.com/araclar/reklam-butcesi-hesaplama/)
- [ROAS calculator](https://wearegrova.com/araclar/roas-hesaplama/)
- [Conversion rate calculator](https://wearegrova.com/araclar/donusum-orani-hesaplama/)

## Services
- Performance Marketing: Meta, Google and LinkedIn Ads, funnel strategy, conversion tracking (GA4 / pixel / server-side), AI-assisted creative testing, weekly ROAS and CPA reports.
- SEO + GEO: technical SEO audit and roadmap, keyword and intent research, GEO (AI Overview and ChatGPT visibility), ranking and conversion tracking.
- Software / Web: landing pages and corporate sites, Core Web Vitals optimisation, Shopify / WordPress integration, A/B-test-ready infrastructure.

## Contact
- Email: hello@adviserlab.co
- Phone: +90 546 529 93 95
- Head office: Şehit Muhtar Mah. Mis Sk. No: 24 Kat 5, İç Kapı No: 28, Beyoğlu / İstanbul

## Insights (Turkish)
- [En İyi Dijital Pazarlama Ajansları 2026: Nasıl Seçilir?](https://wearegrova.com/insights/en-iyi-dijital-pazarlama-ajanslari.md): En iyi dijital pazarlama ajansını 8 kriterle seç: şeffaf puanlama, 5 seçeneğin sıralaması, kırmızı bayraklar ve ajansa sorulacak 10 soru.
- [GEO Ajansı Nedir? SEO Ajansından Farkı ve Ne Yapar?](https://wearegrova.com/insights/geo-ajansi-nedir-seo-ajansindan-farki.md): GEO ajansı ne yapar, SEO ajansından farkı ne ve ayrı bir ajansa gerek var mı? Yapay zeka aramada görünürlük için net rehber.
- [GEO Görünürlüğü Nasıl Ölçülür? AI Alıntı Takibi Rehberi](https://wearegrova.com/insights/geo-gorunurluk-olcumu-ai-alinti-takibi.md): GEO görünürlüğünü ölç: prompt seti kur, 5 metriği takip et, platformları ayrı izle ve aylık rutinle trendi oku.
- [llms.txt Nedir? İşe Yarar mı, Nasıl Eklenir? (2026)](https://wearegrova.com/insights/llms-txt-nedir-ise-yarar-mi.md): llms.txt nedir, işe yarar mı, nasıl eklenir? Kanıtları, sınırlarını ve robots.txt ile farkını dürüstçe anlattık.
- [Performans Pazarlama Ajansı Nedir, Ne Yapar? (2026)](https://wearegrova.com/insights/performans-pazarlama-ajansi-nedir.md): Performans pazarlama ajansı ne yapar, klasik ajanstan farkı ne, hangi KPI ile raporlar ve nasıl ücretlendirir? Net cevaplar.
- [SEO Ajansı Nasıl Seçilir? 10 Soru ve Kırmızı Bayraklar](https://wearegrova.com/insights/seo-ajansi-nasil-secilir.md): SEO ajansı seçerken 10 soru ve 6 kırmızı bayrak: garanti sıralama, paket backlink, trafik raporu tuzağı ve yapay zeka aramada GEO kontrolü.
- [GEO nedir: AI aramada nasıl görünür olunur](https://wearegrova.com/insights/geo-ai-aramada-gorunurluk.md): GEO nedir, klasik SEO'dan farkı ne ve ChatGPT ile AI Overview'da görünür olmak için ne yapmalı? Pratik çerçeve.
- [Dönüşüm getiren landing page anatomisi](https://wearegrova.com/insights/donusum-getiren-landing-page-anatomisi.md): Satan bir landing page'in parçaları: net başlık, tek amaç, güçlü CTA, sosyal kanıt, hız ve itiraz giderme.
- [Performans pazarlamada ilk 90 gün: büyüme planı](https://wearegrova.com/insights/performans-pazarlamada-ilk-90-gun.md): Performans pazarlamanın ilk 90 günü: 1. ay ölç ve kur, 2. ay test et ve öğren, 3. ay ölçekle. Gerçekçi beklentilerle.
- [Reklam Bütçesi Nasıl Belirlenir? Pratik Bir Çerçeve](https://wearegrova.com/insights/reklam-butcesi-nasil-belirlenir.md): Reklam bütçesini tahminle değil, hedef ciro ve müşteri kazanma maliyetiyle belirle. Küçük işletme için adım adım çerçeve.
- [Google Ads AI Max Nedir? 2026'da Küçük İşletme İçin Ne Değişti](https://wearegrova.com/insights/google-ads-ai-max-2026-nedir.md): Google Ads AI Max 2026'da beta'dan çıktı ve aramada ortalama %7 daha fazla dönüşüm sunuyor. Küçük işletme ne yapmalı?
- [Meta Reklam 2026: Advantage+ ile Küçük İşletmeye Ne Değişti?](https://wearegrova.com/insights/meta-reklam-2026-advantage-plus.md): Meta Advantage+ 2026'da neredeyse her kampanyaya girdi. Küçük işletme bunu nasıl kullanır, nerede kontrolü elde tutar?
- [TikTok Reklam Vermek 2026: Smart+ ile Küçük İşletme Rehberi](https://wearegrova.com/insights/tiktok-reklam-verme-2026-smart-plus.md): TikTok Smart+ 2026'da otomasyona modül bazlı kontrol getirdi. Küçük işletme TikTok reklamına nasıl doğru başlar?
- [Anaokulları İçin Google İşletme ve Yerel SEO Rehberi](https://wearegrova.com/insights/anaokullari-icin-google-isletme-yerel-seo.md): Anaokulun Google haritalarda çıkmıyorsa kayıt kaybediyorsun. İşletme Profili ve yerel SEO ile ücretsiz görünürlüğün yolu.
- [Anaokulu İçin Instagram: Veliye Ulaşan İçerik ve Reklam](https://wearegrova.com/insights/anaokulu-instagram-rehberi.md): Anaokulu Instagram'da güvenle kayıt kazanır: doğru içerik türleri, haftalık ritim ve velilere ulaşan reklam kurgusu.
- [Anaokulu Reklamı Nasıl Yapılır? Google ve Meta Rehberi](https://wearegrova.com/insights/anaokulu-reklami-nasil-yapilir.md): Anaokulu reklamının işe yarayan hali: konum hedefleme, doğru kreatif, WhatsApp'a giden kampanya ve ölçülebilir bütçe.
- [Anaokuluna Nasıl Öğrenci Bulunur? 2026 Kayıt Rehberi](https://wearegrova.com/insights/anaokuluna-nasil-ogrenci-bulunur.md): Anaokuluna öğrenci bulmanın 2026 oyun planı: kayıt dönemi zamanlaması, reklam, Google haritalar ve velilere ulaşan içerik.
- [Meta Description Nedir? SEO'da Önemi ve Excerpt Farkı](https://wearegrova.com/insights/meta-description-nedir-seo-onemi.md): Meta description Google'da görünen açıklamadır, excerpt blog kartındaki özet. İkisini karıştırma; doğru kullanım tıklama oranını artırır.
- [SEO mu, reklam mı? KOBİ bütçesini nereye koymalı?](https://wearegrova.com/insights/seo-mu-reklam-mi-kobi-butcesi.md): Reklam hızlı ama kiralık, SEO yavaş ama mülk. Sınırlı bütçeyi ikisi arasında nasıl bölmeli? Net bir çerçeve.
- [ROAS düştüğünde ilk bakılacak 5 şey](https://wearegrova.com/insights/roas-dustugunde-ilk-bakilacak-5-sey.md): ROAS düşünce panik yapmadan önce: ölçüm, kreatif yorgunluğu, kitle örtüşmesi, açılış sayfası ve mevsimsellik.
- [Neden odaklı bir ajans, full-service'ten daha çok kazandırır?](https://wearegrova.com/insights/odakli-ajans-neden-kazandirir.md): Her şeyi yapan ajanslar neden derinleşemez? Odağın bir kısıt değil, kaldıraç olduğunu rakamlarla anlatıyoruz.

## Insights (English)
- [What is GEO: getting visible in AI search](https://wearegrova.com/en/insights/geo-visibility-in-ai-search.md): What GEO is, how it differs from classic SEO and what to do to appear in ChatGPT and AI Overview answers. A practical framework.
- [Anatomy of a high-converting landing page](https://wearegrova.com/en/insights/anatomy-of-a-high-converting-landing-page.md): The parts of a page that sells: clear headline, single goal, strong CTA, social proof, speed and objection handling.
- [The first 90 days of performance marketing](https://wearegrova.com/en/insights/first-90-days-of-performance-marketing.md): The first 90 days of performance marketing: month 1 measure and set up, month 2 test and learn, month 3 scale. With realistic expectations.
- [Google Ads AI Max in 2026: What Changed and How to Use It](https://wearegrova.com/en/insights/google-ads-ai-max-2026.md): AI Max left beta in 2026 with ~7% more conversions on search. What it is, and how a small brand uses it without losing control.
- [Meta Ads in 2026: What Advantage+ Changed for Small Brands](https://wearegrova.com/en/insights/meta-ads-2026-advantage-plus.md): Advantage+ now powers almost every Meta campaign. What that means for small brands, and where you keep control.
- [TikTok Ads in 2026: A Small Business Guide to Smart+](https://wearegrova.com/en/insights/tiktok-ads-2026-smart-plus.md): TikTok Smart+ added module-level control in 2026. How a small business starts on TikTok the right way.
- [Choosing a Digital Marketing Agency in Turkey: 2026 Guide](https://wearegrova.com/en/insights/choosing-a-digital-marketing-agency-in-turkey.md): What to check before you hire a Turkey-based agency: certifications, reporting, time zone and the questions that reveal a real partner.
- [Entering the Turkish Market: A Digital Checklist](https://wearegrova.com/en/insights/entering-the-turkish-market-digital-checklist.md): A digital go-to-market checklist for brands entering Turkey: local search, platforms, payment habits and the mistakes foreign brands repeat.
- [Outsourcing Digital Marketing: When It Works](https://wearegrova.com/en/insights/outsourcing-digital-marketing-guide.md): When outsourcing digital marketing pays off, what to keep in-house, and how to run an external team so it delivers real return.
- [Performance Marketing Metrics That Actually Matter](https://wearegrova.com/en/insights/performance-marketing-metrics-that-matter.md): ROAS, CPA, MER and the handful of metrics that should drive decisions, plus the vanity numbers founders should stop reporting.
- [What a Marketing Agency Costs: Istanbul vs London](https://wearegrova.com/en/insights/what-a-marketing-agency-costs-istanbul-vs-london.md): Where your agency budget actually goes, and why an Istanbul team delivers the same scope for less by cutting overhead, not skill.
- [White-Label SEO & Ads: How Agencies Scale](https://wearegrova.com/en/insights/white-label-seo-ads-for-agencies.md): How a white-label SEO and ads partner lets agencies scale without hiring, and a checklist to choose one that won't burn your reputation.
- [Working With a Turkey-Based Marketing Agency](https://wearegrova.com/en/insights/working-with-a-turkey-based-agency.md): The complete guide to working with a Turkey-based agency: cost, vetting, outsourcing, white-label, Turkish market entry and the metrics that matter.
- [What Is a Meta Description? SEO Importance and Excerpt Difference](https://wearegrova.com/en/insights/what-is-meta-description-seo.md): A meta description is the snippet shown in Google; an excerpt is the summary on your blog card. Don't confuse them; the right use lifts click-through rate.
- [5 things to check first when ROAS drops](https://wearegrova.com/en/insights/5-things-to-check-when-roas-drops.md): Before you panic over a ROAS drop: measurement, creative fatigue, audience overlap, landing page and seasonality.
- [Why a focused agency outperforms a full-service one](https://wearegrova.com/en/insights/why-a-focused-agency-wins.md): Why can't agencies that do everything go deep? We explain, with numbers, why focus is leverage, not a limitation.

## Optional
- [llms-full.txt](https://wearegrova.com/llms-full.txt): Full machine-readable overview plus the full text of every article
- [Sitemap](https://wearegrova.com/sitemap.xml)
- Insights (Deutsch):
- [Google Ads AI Max 2026: Was sich ändert und wie man es nutzt](https://wearegrova.com/de/insights/google-ads-ai-max-2026.md): AI Max verließ 2026 die Beta mit ~7% mehr Conversions. Was es ist und wie ein KMU es ohne Kontrollverlust nutzt.
- [Meta Werbung 2026: Was Advantage+ für KMU verändert hat](https://wearegrova.com/de/insights/meta-werbung-2026-advantage-plus.md): Advantage+ steuert 2026 fast jede Meta-Kampagne. Was das für KMU bedeutet und wo du die Kontrolle behältst.
- [TikTok Werbung 2026: KMU-Leitfaden zu Smart+](https://wearegrova.com/de/insights/tiktok-werbung-2026-smart-plus.md): TikTok Smart+ brachte 2026 Kontrolle auf Modul-Ebene. Wie ein KMU auf TikTok richtig startet.
- [Günstige SEO-Agentur: worauf Sie achten sollten](https://wearegrova.com/de/insights/guenstige-seo-agentur-worauf-achten.md): Günstig heißt nicht schlecht: woran Sie eine seriöse, günstige SEO-Agentur erkennen und welche Warnsignale Sie ernst nehmen sollten.
- [Marketing auslagern: Kosten senken, Ergebnisse halten](https://wearegrova.com/de/insights/marketing-auslagern-kosten-senken.md): Wann sich Marketing auslagern lohnt, was intern bleibt und wie Sie ein externes Team auf Return statt Aktivität steuern.
- [Mit einer Agentur in der Türkei arbeiten: Leitfaden](https://wearegrova.com/de/insights/mit-einer-agentur-in-der-tuerkei-arbeiten.md): Der komplette Leitfaden zur Zusammenarbeit mit einer Agentur in der Türkei: Kosten, Prüfkriterien, Outsourcing und die Kennzahlen, die zählen.
- Insights (Français):
- [Google Ads AI Max 2026 : ce qui change et comment l'utiliser](https://wearegrova.com/fr/insights/google-ads-ai-max-2026.md): AI Max est sorti de bêta en 2026 avec ~7% de conversions en plus. Ce que c'est et comment une PME l'utilise sans perdre le contrôle.
- [Publicité Meta 2026 : ce qu'Advantage+ change pour les PME](https://wearegrova.com/fr/insights/publicite-meta-2026-advantage-plus.md): Advantage+ pilote presque chaque campagne Meta en 2026. Ce que cela change pour les PME et où garder le contrôle.
- [Publicité TikTok 2026 : le guide PME de Smart+](https://wearegrova.com/fr/insights/publicite-tiktok-2026-smart-plus.md): TikTok Smart+ a apporté un contrôle par module en 2026. Comment une PME démarre bien sur TikTok.
- [Agence marketing en Turquie : ce qu'il faut savoir](https://wearegrova.com/fr/insights/agence-marketing-turquie.md): Pourquoi et comment travailler avec une agence marketing en Turquie : ce qu'il faut vérifier pour distinguer un vrai partenaire d'un prestataire low cost.
- [Externaliser son marketing digital : guide pratique](https://wearegrova.com/fr/insights/externaliser-marketing-digital.md): Quand externaliser son marketing digital est rentable, ce qui reste en interne et comment piloter l'équipe externe sur le retour, pas l'activité.
- [Travailler avec une agence en Turquie : le guide](https://wearegrova.com/fr/insights/travailler-avec-une-agence-en-turquie.md): Le guide complet pour travailler avec une agence en Turquie : coûts, vérifications, externalisation et les indicateurs qui comptent vraiment.
- Insights (Русский):
- [Реклама в Telegram 2026: гид по Telegram Ads для бизнеса](https://wearegrova.com/ru/insights/reklama-v-telegram-2026.md): Telegram Ads в 2026 стал доступнее для малого бизнеса. Как запуститься правильно и где сохранить контроль.
- [Реклама ВКонтакте 2026: гид по VK Рекламе для бизнеса](https://wearegrova.com/ru/insights/reklama-vkontakte-2026.md): VK Реклама в 2026 объединила инструменты и усилила ИИ. Как малому бизнесу запуститься правильно.
- [Яндекс Директ в 2026: гид для малого бизнеса](https://wearegrova.com/ru/insights/yandex-direct-2026-dlya-biznesa.md): Яндекс Директ в 2026 опирается на ИИ и автостратегии. Что это значит для малого бизнеса и где держать контроль.